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About us

Bespoke Rugs

Stories

Trade

Contact us

ABOUT US

At
Northwest
35,
We
are
Dedicated
to
Sustainable
Luxury

—––
Our
rugs
are
not
just
textile
treasures
–
they
represent
centuries-old
craftsmanship,
and
our
commitment
to
the
wellbeing
of
our
artisans.
Fair
trade,
sustainability
and
ethical
values
are
at
our
core.

Our
mission
is
to
bring
you
conscientiously
crafted,
exquisite
rugs
that
celebrate
personal
expression
and
cultural
heritage.

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Embark
on
a
journey
with
Northwest
35,
where
heritage
meets
innovation

—––
We
strive
to
bring
self-expression
into
your
spaces
in
the
form
of
exquisite,
handcrafted
rugs,
for
those
who
care
as
much
about
positive
impact
and
the
environment
as
they
do
about
luxury.

Northwest
35
was
formed
following
a
fruitless
search
for
beautiful,
hand-knotted
rugs
that
combined
classic
and
modern
elements.
It
has
evolved
into
so
much
more,
however,
and
exists
to
make
manifest
your
stories
in
woven
works
of
art.

.

Just
as
important
to
us
as
the
wonderful
impact
our
rugs
have
on
the
spaces
they
occupy
is
the
impact
their
creation
has
on
the
environment,
and
on
the
highly
skilled
artisans
who
craft
them.

Meet
the
Founder

—––
Having
undergone
her
own
blending
of
cultures,
founder
and
house
designer,
Richa
Walia
perfectly
achieves
harmonious
innovation
of
an
ancient
craft.

Our
Commitment
to
Sustainability

—––
Northwest
35
cares
deeply
about
people
and
the
planet.
As
a
certified
Label
STEP
fair
trade
partner,
we
are
instrumental
in
improving
the
lives
of
our
artisans,
ensuring
ethical
practices
across
the
entire
supply
chain.
Audits
of
our
suppliers
also
promote
ecologically
sound
production.

OUR
ARTISANS

—––
We
conducted
an
extensive
search
for
a
team
of
talented
artisans
who
could
create
our
exceptional
rugs,
practicing
the
ancient
art
of
hand-knotting.
We
found
our
fit
in
Nepal.

Practicing
a
Tibetan
technique
that
has
remained
the
same
for
centuries,
our
skilled
craftspeople
painstakingly
hand-knot
each
unique
work
of
textile
art,
and
we
celebrate
this
legacy.

.

The
wellbeing
of
all
those
involved
in
the
production
of
Northwest
35
rugs
is
of
paramount
importance
to
us
and
our
partnership
with
Label
STEP
supports
this
core
value.
Providing
the
industry’s
most
comprehensive
fair
trade
standard,
this
non-profit,
non-governmental
organisation
also
empowers
weavers,
and
other
workers
in
the
handmade
carpet
industry,
with
educational
programmes
and
advocacy.

.

A
Northwest
35
rug
represents
timeless
tradition,
exquisite
artistry,
and
improvements
in
the
lives
of
our
very
valued
artisans.

Read our stories

Read all stories
—––
Stories
are
our
raison
d'être.
We
are
delighted
to
share
some
of
the
inspiration,
history
and
heart
behind
our
creations.

News
&
Events

—––
Find
out
what’s
new,
what’s
in
store,
and
what
we’re
currently
focusing
on
at
Northwest
35