—–– This flagship collection celebrates resilience and adaptability, and features throughout its designs elements of the banana plant. Thriving in adversity, withstanding climate diversity, and steadfastly providing year-round nourishment, this tough and flexible tree symbolises strength throughout life’s many seasons.
“The evolution of chintz, and its transition from India to Europe, resonates deeply with me, with its parallels to my own journey and blending of cultures. This rug collection celebrates that progression, and the fusion of past and present.”
~Richa Walia
—–– A celebration of the garden in all its forms, this range brings peace, nature and tranquillity into your indoor space. It echoes some of the details of the Rajasthani schools of art and is a similar celebration of vivid colours.
—–– East & West Coalesce is a visual celebration of global diversity, emphasising respect for different cultures. The blending of Scottish tartan patterns with South Indian saree motifs represents harmony and interconnectedness in the modern world. This fusion honours the rich heritage, unique aesthetics and versatility of both textiles, and highlights the enduring relevance of inclusivity in our increasingly globalised world.
—–– Created for contemporary spaces and minimalist interiors, our Abstractia designs demonstrate how subtle shifts in rhythm, tone and texture can influence atmosphere, movement and mood. Inspired by close observations of light, surface and material, utilising layering, diffusion and moving forms, every piece in this collection remains intentionally restrained.
Create a rug that tells your own unique story, and is tailored to your individual preferences. Bring us your memories, beliefs, values, or cherished symbols, and we will design your woven work of art, in your choice of colours, textures, and dimensions.
Offering sumptuous, artisanal rugs with custom options that speak to a diverse market
Enabling personalisation of every rug by size, colour, choice of materials and texture, with some adjustments to the pattern
Juxtaposition of traditional and modern aesthetics, creating a fresh, innovative design language that transforms spaces
—–– We work closely with designers, stylists, and other industry professionals to elevate interior schemes. Whether you’re looking to bring a unique vision to life, or seeking a creative interpretation for a special project, we look forward to collaborating with you.
Northwest 35 returns to Decorex with a collaborative exhibition Two years after the brand’s Decorex debut, which served as its…
We’re delighted to be returning to the UK’s premier interior design event, Decorex 2026, where we’ll be showcasing a selection…
Artisanal rug company, Northwest 35 unveils a fresh new collection, inspired by light, shade and physical form [London, 10/04/2026] The…
