Luxurious, artisanal rugs that harmonise heritage with contemporary creativity

Exquisite and ethical rugs master-crafted with meaning

Northwest 35 exhibiting at Decorex 2024 - See, feel and experience from 6 to 9 October •

Stories and Symbolism Woven into Works of Art

—–– At Northwest 35, we make more than just beautiful, luxury rugs; we put a sophisticated contemporary twist on an ancient artisanal art, with unique and meaningful designs.

Discover our Customisable Curated Collection

—–– Every rug in our curated collection tells its own unique story. We invite you to explore this range and the meanings behind the designs, each of which can be ordered to fit the size, shape and colour scheme of your space.

Resilience

—–– This flagship collection celebrates resilience and adaptability, and features throughout its designs elements of the banana plant. Thriving in adversity, withstanding climate diversity, and steadfastly providing year-round nourishment, this tough and flexible tree symbolises strength throughout life’s many seasons.

Chintz

“The evolution of chintz, and its transition from India to Europe, resonates deeply with me, with its parallels to my own journey and blending of cultures. This rug collection celebrates that progression, and the fusion of past and present.”

~Richa Walia

Glorious Gardens

—–– A celebration of the garden in all its forms, this range brings peace, nature and tranquillity into your indoor space. It echoes some of the details of the Rajasthani schools of art and is a similar celebration of vivid colours.

Bespoke Rugs

Create a rug that tells your own unique story, and is tailored to your individual preferences. Bring us your memories, beliefs, values, or cherished symbols, and we will design your woven work of art, in your choice of colours, textures, and dimensions.

Luxury Rug Artistry in Adaptable Designs

—–– Our versatile curated collection has a rug for every room, whatever the colour scheme, shape, size, style and spend.

Luxury Craftsmanship

Offering sumptuous, artisanal rugs with custom options that speak to a diverse market

Collaborative Customisation

Enabling personalisation of every rug by size, colour, choice of materials and texture, with some adjustments to the pattern

New Design Language

Juxtaposition of traditional and modern aesthetics, creating a fresh, innovative design language that transforms spaces

Trade Projects & Commissions

—–– We work closely with designers, stylists, and other industry professionals to elevate interior schemes. Whether you’re looking to bring a unique vision to life, or seeking a creative interpretation for a special project, we look forward to collaborating with you.

News & Events

—–– Find out what’s new, what’s in store, and what we’re currently focusing on at Northwest 35

News & Events

Northwest 35: A Review of the Reveal

While it was an immense challenge keeping the rugs under wraps in the run-up, Decorex 2024 proved to be the…

Learn more

News & Events

How the Northwest 35 name came to be

While Northwest 35 is very much a meeting of modern and classical design, its name acknowledges a theme in the…

Learn more

News & Events

Decorex 2024

We are delighted to be debuting at Europe’s premier interior design event, showcasing six rugs from across our collections. Decorex…

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About us

Collections

Bespoke Rugs

Stories

Trade

Contact us

Exquisite and ethical rugs master-crafted with meaning

Northwest 35 exhibiting at Decorex 2024 - See, feel and experience from 6 to 9 October •

Stories and Symbolism Woven into Works of Art

—–– At Northwest 35, we make more than just beautiful, luxury rugs; we put a sophisticated contemporary twist on an ancient artisanal art, with unique and meaningful designs.

Discover our Customisable Curated Collection

—–– Every rug in our curated collection tells its own unique story. We invite you to explore this range and the meanings behind the designs, each of which can be ordered to fit the size, shape and colour scheme of your space.

Resilience

Chintz

“The evolution of chintz, and its transition from India to Europe, resonates deeply with me, with its parallels to my own journey and blending of cultures. This rug collection celebrates that progression, and the fusion of past and present.” ~Richa Walia

Glorious Gardens

—–– A celebration of the garden in all its forms, this range brings peace, nature and tranquillity into your indoor space. It echoes some of the details of the Rajasthani schools of art and is a similar celebration of vivid colours.

Bespoke Rugs

Create a rug that tells your own unique story, and is tailored to your individual preferences. Bring us your memories, beliefs, values, or cherished symbols, and we will design your woven work of art, in your choice of colours, textures, and dimensions.

Luxury Rug Artistry in Adaptable Designs

—–– Our versatile curated collection has a rug for every room, whatever the colour scheme, shape, size, style and spend.

Luxury Craftsmanship

Offering sumptuous, artisanal rugs with custom options that speak to a diverse market

Collaborative Customisation

Enabling personalisation of every rug by size, colour, choice of materials and texture, with some adjustments to the pattern

New Design Language

Juxtaposition of traditional and modern aesthetics, creating a fresh, innovative design language that transforms spaces

Trade Projects & Commissions

—–– We work closely with designers, stylists, and other industry professionals to elevate interior schemes. Whether you’re looking to bring a unique vision to life, or seeking a creative interpretation for a special project, we look forward to collaborating with you.

News & Events

—–– Find out what’s new, what’s in store, and what we’re currently focusing on at Northwest 35

News & Events

Northwest 35: A Review of the Reveal

News & Events

How the Northwest 35 name came to be

News & Events

Decorex 2024

“The evolution of chintz, and its transition from India to Europe, resonates deeply with me, with its parallels to my own journey and blending of cultures. This rug collection celebrates that progression, and the fusion of past and present.”

~Richa Walia