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Exquisite and ethical rugs master-crafted with meaning

Explore East & West Coalesce— where Scottish and Indian design heritage unite  •  

Stories and Symbolism Woven into Works of Art

—–– At Northwest 35, we make more than just beautiful, luxury rugs. We put a sophisticated contemporary twist on an ancient artisanal art, with unique and meaningful designs.

Discover our Customisable Curated Collection

—–– Every rug in our curated collection tells its own unique story. We invite you to explore this range and the meanings behind the designs, each of which can be ordered to fit the size, shape and colour scheme of your space.

Resilience

—–– This flagship collection celebrates resilience and adaptability, and features throughout its designs elements of the banana plant. Thriving in adversity, withstanding climate diversity, and steadfastly providing year-round nourishment, this tough and flexible tree symbolises strength throughout life’s many seasons.

Chintz

“The evolution of chintz, and its transition from India to Europe, resonates deeply with me, with its parallels to my own journey and blending of cultures. This rug collection celebrates that progression, and the fusion of past and present.”

~Richa Walia

A Chintz-style rug with a peach, green and gold design of a bird and pretty florals, framed by a black-and-white chevron pattern in a room with French style chaise.
A decorative wool and silk rug, bronze background with red, teal and white floral patterns and geometric detail in a room with a chair, side table and an arch

Glorious Gardens

—–– A celebration of the garden in all its forms, this range brings peace, nature and tranquillity into your indoor space. It echoes some of the details of the Rajasthani schools of art and is a similar celebration of vivid colours.

A green rug featuring a temple arch, flowering trees, palms, white birds and a deer, and geometric stars and crosses in a room with navy blue sofa
A mustard yellow rug featuring a temple arch, flowering trees, palms, white birds and a deer, and geometric stars and crosses with recessed seating inside an arch.

East & West Coalesce

—–– East & West Coalesce is a visual celebration of global diversity, emphasising respect for different cultures. The blending of Scottish tartan patterns with South Indian saree motifs represents harmony and interconnectedness in the modern world. This fusion honours the rich heritage, unique aesthetics and versatility of both textiles, and highlights the enduring relevance of inclusivity in our increasingly globalised world.

Bespoke Rugs

Create a rug that tells your own unique story, and is tailored to your individual preferences. Bring us your memories, beliefs, values, or cherished symbols, and we will design your woven work of art, in your choice of colours, textures, and dimensions.

The true art lies in transforming your personal narratives into intricately woven designs, turning the threads of your experiences into a tapestry of creativity and self-expression, both unique and profound.

Luxury Rug Artistry in Adaptable Designs

—–– Our versatile curated collection has a rug for every room, whatever the colour scheme, shape, size, style and spend.
Luxury Craftsmanship

Offering sumptuous, artisanal rugs with custom options that speak to a diverse market

Collaborative Customisation

Enabling personalisation of every rug by size, colour, choice of materials and texture, with some adjustments to the pattern

New Design Language

Juxtaposition of traditional and modern aesthetics, creating a fresh, innovative design language that transforms spaces

Trade Projects & Commissions

—–– We work closely with designers, stylists, and other industry professionals to elevate interior schemes. Whether you’re looking to bring a unique vision to life, or seeking a creative interpretation for a special project, we look forward to collaborating with you.

News & Events

—–– Find out what’s new, what’s in store, and what we’re currently focusing on at Northwest 35
News & Events

Press Release

Northwest 35 previews exciting new collection of luxury, handcrafted rugs, celebrating global diversity and the blending of cultures  [London, 24/01/2025]…

News & Events

Northwest 35: A Review of the Reveal

While it was an immense challenge keeping the rugs under wraps in the run-up, Decorex 2024 proved to be the…

News & Events

How the Northwest 35 name came to be 

While Northwest 35 is very much a meeting of modern and classical design, its name acknowledges a theme in the…

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