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Chintz

—–– Sometimes, we can lose touch with who we are, and returning to our roots can bring about a rediscovery, giving us a sense of identity and belonging. Seeking design inspiration for this rug collection I reflected on my roots in India and my current life in London. Both have profoundly shaped my identity and they are represented in this collection, which celebrates the fusion of past and present.

A Chintz-style rug with a peach, green and gold design of a bird and pretty florals, framed by a black-and-white chevron pattern with a chaise.
A decorative wool and silk rug, bronze background with red, teal and white floral patterns and geometric detail in a room with a chair, side table, and a painting inside an arch.

All rugs in our collections are fully customisable. You can personalise the size, colors, shape and material to perfectly match your unique style and space.

To customise the rug go to any of the products and then click on the custom colour, material or size buttons.
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A Chintz-style rug with a pink, green and gold design of a bird and pretty florals, framed by a black-and-white chevron pattern.

Chintz Fusion

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A colourful, luxurious rug. With a navy blue background, it combines blue, red and green florals with geometric designs

Heirlooms

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A decorative wool and silk rug, denim blue background with red, teal and white floral patterns and geometric detail.

Perspectives

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Read our stories

Read all stories
—–– Stories are our raison d'être. We are delighted to share some of the inspiration, history and heart behind our creations.
Close-up of artisan hands weaving a hand-knotted rug on a loom, showing tools, threads, and detailed craftsmanship in progress

Luxury Undercover: The Secret Significance of Slowness in Design

Luxury, in a creative context, tends often to be synonymous with visual elements: gleaming finishes, aesthetically pleasing materials, elaborate artistry—all that is attractive to the eye. Yet,...

Artisan hand-carving a floral hand-knotted rug in deep blue, with red, green, and light blue motifs, at the finishing stage of production.

From Sinful Extravagance to Meaningful Craft: The Shifting Story of Luxury

Luxury has never been a fixed idea. Over time, it has travelled with us—from courts, palaces, and ateliers, to workshops, showrooms, and salons—changing shape and evolving in...

Trade Projects & Commissions

—–– We work closely with designers, stylists, and other industry professionals to elevate interior schemes. Whether you’re looking to bring a unique vision to life, or seeking a creative interpretation for a special project, we look forward to collaborating with you.

Discover more
A close up of a modern rug with Chintz detail. Black horizontal lines on are overlaid with pink, green, blue, and yellow florals.
A close up of a modern rug with Chintz detail. Black horizontal lines on are overlaid with pink, green, blue, and yellow florals.

Catalogue Request

We have curated our collections into one book, designed to delight. Here, you will find all Northwest 35’s current creations, the stories behind each, and the many customisation options available. Please send us your details and we’ll send you inspiration.

Your request has been submitted

Thank you for your interest in Northwest 35. An email with a link to the catalogue will arrive shortly—please be sure to check your spam folder if you don’t see it in your inbox. We hope you will enjoy browsing our full range of rugs, and delving into the meaning and messaging behind them. Please bear in mind that all can be ordered in your choice of colours and dimensions, with some design alterations also possible. We’re keen to ensure you take delivery of a rug that will be the most beautiful fit for your scheme and will gladly provide interior design guidance.