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Chintz

—–– Sometimes, we can lose touch with who we are, and returning to our roots can bring about a rediscovery, giving us a sense of identity and belonging. Seeking design inspiration for this rug collection I reflected on my roots in India and my current life in London. Both have profoundly shaped my identity and they are represented in this collection, which celebrates the fusion of past and present.

A Chintz-style rug with a peach, green and gold design of a bird and pretty florals, framed by a black-and-white chevron pattern with a chaise.
A decorative wool and silk rug, bronze background with red, teal and white floral patterns and geometric detail in a room with a chair, side table, and a painting inside an arch.

All rugs in our collections are fully customisable. You can personalise the size, colors, shape and material to perfectly match your unique style and space.

To customize the rug go to any of the products and then click on the custom colour, material or size buttons.
A Chintz-style rug with a pink, green and gold design of a bird and pretty florals, framed by a black-and-white chevron pattern.

Chintz Fusion

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A colourful, luxurious rug. With a navy blue background, it combines blue, red and green florals with geometric designs

Heirlooms

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A decorative wool and silk rug, denim blue background with red, teal and white floral patterns and geometric detail.

Perspectives

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Read our stories

Read all stories
—–– Stories are our raison d'être. We are delighted to share some of the inspiration, history and heart behind our creations.
Artisan hand-knotting wool yarn for a luxury rug—close-up of skilled craftsmanship with henna-decorated hands, green bangles, and hand-dyed fibres in a traditional rug-making workshop.

Crafting Luxury Rugs with Care: Celebrating Sustainability in Every Thread

—At Northwest 35, we craft luxury hand-knotted rugs, designed to convey stories, messages and meaning—themes we feel are weave-worthy, and those of our clients who commission their...

This image shows two rolled rugs with modern geometric patterns. The designs include grids, zigzags, and abstract shapes in red, gray, and beige colors, creating a visually striking effect. The texture of the carpets appears soft, and the patterns contribute to an artistic and contemporary aesthetic.

The Rug Romance Guide: How to Pair Rugs with Style and Confidence 

—–– Pairing rugs is a little like pairing people and the most unlikely unions can often make for the happiest of matches. But when it comes to styling...

Trade Projects & Commissions

—–– We work closely with designers, stylists, and other industry professionals to elevate interior schemes. Whether you’re looking to bring a unique vision to life, or seeking a creative interpretation for a special project, we look forward to collaborating with you.

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