[elementor-template id="10595"]

About us

Shop

Rugs and Runners

Bespoke Rugs

Stories

Trade

Contact us

Resilience

—–– The theme of this flagship collection celebrates resilience and adaptability, and features throughout its designs, elements of the banana plant. Thriving in adversity, withstanding climate diversity, and steadfastly providing year-round nourishment, this tough and flexible plant symbolises strength throughout life’s many seasons.

A contemporary rug featuring the banana plant and its orange flowers. Various border patterns surround this central motif. The rug is in a room with recessed seating inside an arch
A grey-coloured rug featuring the banana plant various stages. Muted green leaves combine with pink blossoms and a hummingbird. The rug is displayed in a room with a chair and side table.

All rugs in our collections are fully customisable. You can personalise the size, colors, shape and material to perfectly match your unique style and space.

To customise the rug go to any of the products and then click on the custom colour, material or size buttons.
Request the Catalogue
A contemporary rug featuring the banana plant and its dark red flowers. Various border patterns surround this central motif.

The Chettinad

View

A plum-coloured rug featuring the banana plant various stages. Muted green leaves combine with pink blossoms and a hummingbird.

Circle of Life

View

The Chettinad Runner

View

Read our stories

Read all stories
—–– Stories are our raison d'être. We are delighted to share some of the inspiration, history and heart behind our creations.
Close-up of artisan hands weaving a hand-knotted rug on a loom, showing tools, threads, and detailed craftsmanship in progress

Luxury Undercover: The Secret Significance of Slowness in Design

Luxury, in a creative context, tends often to be synonymous with visual elements: gleaming finishes, aesthetically pleasing materials, elaborate artistry—all that is attractive to the eye. Yet,...

Artisan hand-carving a floral hand-knotted rug in deep blue, with red, green, and light blue motifs, at the finishing stage of production.

From Sinful Extravagance to Meaningful Craft: The Shifting Story of Luxury

Luxury has never been a fixed idea. Over time, it has travelled with us—from courts, palaces, and ateliers, to workshops, showrooms, and salons—changing shape and evolving in...

Trade Projects & Commissions

—–– We work closely with designers, stylists, and other industry professionals to elevate interior schemes. Whether you’re looking to bring a unique vision to life, or seeking a creative interpretation for a special project, we look forward to collaborating with you.

Discover more
A close up of a modern rug with Chintz detail. Black horizontal lines on are overlaid with pink, green, blue, and yellow florals.
A close up of a modern rug with Chintz detail. Black horizontal lines on are overlaid with pink, green, blue, and yellow florals.

Catalogue Request

We have curated our collections into one book, designed to delight. Here, you will find all Northwest 35’s current creations, the stories behind each, and the many customisation options available. Please send us your details and we’ll send you inspiration.

Your request has been submitted

Thank you for your interest in Northwest 35. An email with a link to the catalogue will arrive shortly—please be sure to check your spam folder if you don’t see it in your inbox. We hope you will enjoy browsing our full range of rugs, and delving into the meaning and messaging behind them. Please bear in mind that all can be ordered in your choice of colours and dimensions, with some design alterations also possible. We’re keen to ensure you take delivery of a rug that will be the most beautiful fit for your scheme and will gladly provide interior design guidance.