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Jali Amara

Jali Amara is intended to evoke a sense of wandering through the exquisite garden of a Mughal palace. A classic feature of Mughal architecture, the ‘Jali’ is the distinctive stone lattice screen that exists for privacy, shade, a gentle light filtering effect, and cooling in a pre-air conditioning era. ​

*Our sample service allows you to order a section of your chosen rug to view it in its intended surroundings. We simply ask for a small deposit, fully refundable on return of the swatch, which we ask be sent back within a fortnight.

More information can be found here.

Technique: Hand knotted​

Knot Count: 100 knots per sq inch​

Materials: NZ Wool (80%), Chinese Silk (20%)​

Origin: Nepal​

Customisation: Available in Northwest 35 colourways, this rug can also be customised to any colour, shape, size, and material.

As we empower clients to customise their rugs to their preferences, we do not hold stock and operate solely on a made-to-order basis. Delivery times typically range from 14 to 18 weeks, though lead times may be extended for larger or more complex designs. Once a deposit has been paid and production has started, the rug is non-refundable and non-returnable unless a defect is found in the final product.

This rug is a handcrafted work of art, designed to bring warmth and style to your space. To keep your special piece looking its best, please refer to our read rug care instructions.

  1. Deposit Requirements: A 50% deposit is required at the time of order for bespoke and custom rugs. The remaining 50% balance is due prior to shipping.​
  2. Payment Methods: We accept all major credit cards. Trade customers may pay via bank transfer.​
  3. Shipping Fees for Custom Orders: Custom orders incur a shipping fee, calculated based on the weight and size of the item before shipping.​
  4. Bank Charges: All bank charges related to payment are the responsibility of the payer. ​

    For more detailed information, please read the full terms and conditions

This rug/runner is thoughtfully crafted from sustainable, natural materials, with an emphasis on environmentally responsible production methods. We are proud to support fair trade principles and ethical craftsmanship at every stage of the process.

 

To learn more about our commitment to sustainability and the artisans we work with, please visit www.northwest35.co.uk/about-us

THE STORY

Jali Amara

Jali Amara is intended to evoke a sense of wandering through the exquisite garden of a Mughal palace. A classic feature of Mughal architecture, the ‘Jali’ is the distinctive stone lattice screen that exists for privacy, shade, a gentle light filtering effect, and cooling in a pre-air conditioning era. ​

While the vegetation is very much alive and thriving, with trees maturing and plants in flower, the Jali—reminiscent of a glorious past—has been partially lost, a victim of the years. However, it possesses an unfading beauty and timelessness, ‘Amara’.​

Jali Amara lends itself particularly well to placement under a dining table and is available in a variety of suggested colourways, or customised to your own colours, and to alternative dimensions and even shape. ​

It can also be paired with a simpler second rug, or with the Jali Amara runner, both being hand-knotted by our highly skilled artisans in luxurious New Zealand wool and Chinese silk.

Glorious Gardens

—–– This collection is a celebration of the garden, in all its forms. It is intended to bring nature to any indoor space and, with it, the peace, tranquillity and divinity it can represent. It is also our ‘Rajasthani range’, emulating the wonderful style of this important era in the evolution of art, that originated in northwest India.

Enquire about the product

Go Bespoke

Create a rug that's uniquely yours. Click this link below, and we will be in touch to guide you through every stage - from initial inspiration to final installation.
Plum botanical rug design featuring intricate floral and foliage motifs in muted greens, soft blues, ochres, and blush tones— decorative borders frame a deep, rich centre panel.

Do you know you can go totally bespoke?

Design your own rug and bring your story into your space. We can help you to craft your narratives and stories in the form of a rug.

Do you know you can go totally bespoke?

Design your own rug and bring your story into your space. We can help you to craft your narratives and stories in the form of a rug.

Custom rug enquiry

Product: Jali Amara

All rugs in our collections are fully customisable. You can personalise the size, colours, shape and material to perfectly match your unique style and space.

Your Rug Colors. Choose or describe your custom colours.
Plum
Inkstone
Khaki​
Forest Green
Bismark
Tuscany​
Dusty Rose
Your Rug Materials. Choose or describe your custom materials.
NZ Wool (80%), Chinese Silk (20%)
Your Rug Size. Choose or type your custom size.
183x274cm
213x305cm
244x335cm
100 knots per sq inch​
Your knot count. Choose or describe your knot count.
Rug details

Product:

Colour:

Material:

Size:

Knot Count:

Your details

Plum botanical rug design featuring intricate floral and foliage motifs in muted greens, soft blues, ochres, and blush tones— decorative borders frame a deep, rich centre panel.

Do you know you can go totally bespoke?

Design your own rug and bring your story into your space. We can help you to craft your narratives and stories in the form of a rug.

Do you know you can go totally bespoke?

Design your own rug and bring your story into your space. We can help you to craft your narratives and stories in the form of a rug.

Custom rug enquiry

Product: Jali Amara

All rugs in our collections are fully customisable. You can personalise the size, colours, shape and material to perfectly match your unique style and space.

Your Rug Materials. Choose or describe your custom materials.
NZ Wool (80%), Chinese Silk (20%)
Your Rug Size. Choose or type your custom size.
183x274cm
213x305cm
244x335cm
Your Rug Colors. Choose or describe your custom colours.
Plum
Inkstone
Khaki​
Forest Green
Bismark
Tuscany​
Dusty Rose
Your knot count. Choose or describe your knot count.
100 knots per sq inch​
Rug details

Product:

Colour:

Material:

Size:

Knot Count:

Your details

Plum botanical rug design featuring intricate floral and foliage motifs in muted greens, soft blues, ochres, and blush tones— decorative borders frame a deep, rich centre panel.

Do you know you can go totally bespoke?

Design your own rug and bring your story into your space. We can help you to craft your narratives and stories in the form of a rug.

Do you know you can go totally bespoke?

Design your own rug and bring your story into your space. We can help you to craft your narratives and stories in the form of a rug.

Custom rug enquiry

Product: Jali Amara

All rugs in our collections are fully customisable. You can personalise the size, colours, shape and material to perfectly match your unique style and space.

Your Rug Size. Choose or type your custom size.
183x274cm
213x305cm
244x335cm
Your Rug Colors. Choose or describe your custom colours.
Plum
Inkstone
Khaki​
Forest Green
Bismark
Tuscany​
Dusty Rose
Your Rug Materials. Choose or describe your custom materials.
NZ Wool (80%), Chinese Silk (20%)
Your knot count. Choose or describe your knot count.
100 knots per sq inch​
Rug details

Product:

Colour:

Material:

Size:

Knot Count:

Your details

A close up of a modern rug with Chintz detail. Black horizontal lines on are overlaid with pink, green, blue, and yellow florals.
A close up of a modern rug with Chintz detail. Black horizontal lines on are overlaid with pink, green, blue, and yellow florals.

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