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Fluted Light

Inspired by the decorative glass of interior doors within a busy Art Deco building, Fluted Light is a textile interpretation of intense activity observed beyond. Fragmented and filtered, the pattern of the glass creates a rhythmic abstraction that is almost hypnotic. ​

Also available in hand-tufted construction. Request pricing

*Our sample service allows you to order a section of your chosen rug to view it in its intended surroundings. We simply ask for a small deposit, fully refundable on return of the swatch, which we ask be sent back within a fortnight.

More information can be found here.

Technique: Hand-knotted

Materials: NZ Wool (70%), Chinese Silk (30%)​

Origin: Nepal​

Customisation: Available in Northwest 35 colourways, this rug can also be customised to any colour, shape, size, and material.

As we empower clients to customise their rugs to their preferences, we do not hold stock and operate solely on a made-to-order basis. Delivery times typically range from 14 to 18 weeks, though lead times may be extended for larger or more complex designs. Once a deposit has been paid and production has started, the rug is non-refundable and non-returnable unless a defect is found in the final product.

This rug is a handcrafted work of art, designed to bring warmth and style to your space. To keep your special piece looking its best, please refer to our read rug care instructions.

  1. Deposit Requirements: A 50% deposit is required at the time of order for bespoke and custom rugs. The remaining 50% balance is due prior to shipping.​
  2. Payment Methods: We accept all major credit cards. Trade customers may pay via bank transfer.​
  3. Shipping Fees for Custom Orders: Custom orders incur a shipping fee, calculated based on the weight and size of the item before shipping.​
  4. Bank Charges: All bank charges related to payment are the responsibility of the payer. ​

    For more detailed information, please read the full terms and conditions

This rug/runner is thoughtfully crafted from sustainable, natural materials, with an emphasis on environmentally responsible production methods. We are proud to support fair trade principles and ethical craftsmanship at every stage of the process.

 

To learn more about our commitment to sustainability and the artisans we work with, please visit www.northwest35.co.uk/about-us

THE STORY

Fluted Light

Inspired by the decorative glass of interior doors within a busy Art Deco building, Fluted Light is a textile interpretation of intense activity observed beyond. Fragmented and filtered, the pattern of the glass creates a rhythmic abstraction that is almost hypnotic. ​

 

​Simulating this distortion of light as it passes through the fluted glass, the effect is translated into a layered, linear pattern that creates depth and motion shifting subtly when viewed from various vantage points. Both structured and visually soft, Fluted Light appears fluid and aesthetically
harmonious, with no hard edges. Its rhythm and repetition combine with differing pile heights to provide a rich foundation to, and unification of, a simple scheme. ​

 

Created from Northwest 35’s signature, sustainably sourced materials, wool lends the design depth, structure and calm; in contrast, silk provides controlled light reflection, echoing that of fluted glass. ​

Customisable in terms of size, shape, and colour palette, and designed for hand-knotting, Fluted Light can also be hand-tufted in wool and silk, or wool and Tencel™, for projects with tighter lead times.​

Fluted glass panels with vertical ribbed texture diffusing city lights into soft, linear patterns, capturing the play of light and movement that inspires the Fluted Light rug.​

Abstractia

—–– Created for contemporary spaces and minimalist interiors, our Abstractia designs demonstrate how subtle shifts in rhythm, tone and texture can influence atmosphere, movement and mood. ​ Inspired by close observations of light, surface and material, utilising layering, diffusion and moving forms, every piece in this collection remains intentionally restrained.​

Enquire about the product

Go Bespoke

Create a rug that's uniquely yours. Click this link below, and we will be in touch to guide you through every stage - from initial inspiration to final installation.
Luxury hand-knotted rug in cream blush and pastel brown tones with abstract linear pattern inspired by light and shadow, showcasing Northwest 35 craftsmanship.

Do you know you can go totally bespoke?

Design your own rug and bring your story into your space. We can help you to craft your narratives and stories in the form of a rug.

Do you know you can go totally bespoke?

Design your own rug and bring your story into your space. We can help you to craft your narratives and stories in the form of a rug.

Custom rug enquiry

Product: Fluted Light

All rugs in our collections are fully customisable. You can personalise the size, colours, shape and material to perfectly match your unique style and space.

Your Rug Colors. Choose or describe your custom colours.
Rose
Sundance
Dune
Green Mist
Sirocco
Your Rug Materials. Choose or describe your custom materials.
NZ Wool (70%), Chinese Silk (30%)
Your Rug Size. Choose or type your custom size.
183x274cm
213x305cm
244x335cm
100 knots per sq inch​
Your knot count. Choose or describe your knot count.
Rug details

Product:

Colour:

Material:

Size:

Knot Count:

Your details

Luxury hand-knotted rug in cream blush and pastel brown tones with abstract linear pattern inspired by light and shadow, showcasing Northwest 35 craftsmanship.

Do you know you can go totally bespoke?

Design your own rug and bring your story into your space. We can help you to craft your narratives and stories in the form of a rug.

Do you know you can go totally bespoke?

Design your own rug and bring your story into your space. We can help you to craft your narratives and stories in the form of a rug.

Custom rug enquiry

Product: Fluted Light

All rugs in our collections are fully customisable. You can personalise the size, colours, shape and material to perfectly match your unique style and space.

Your Rug Materials. Choose or describe your custom materials.
NZ Wool (70%), Chinese Silk (30%)
Your Rug Size. Choose or type your custom size.
183x274cm
213x305cm
244x335cm
Your Rug Colors. Choose or describe your custom colours.
Rose
Sundance
Dune
Green Mist
Sirocco
Your knot count. Choose or describe your knot count.
100 knots per sq inch​
Rug details

Product:

Colour:

Material:

Size:

Knot Count:

Your details

Luxury hand-knotted rug in cream blush and pastel brown tones with abstract linear pattern inspired by light and shadow, showcasing Northwest 35 craftsmanship.

Do you know you can go totally bespoke?

Design your own rug and bring your story into your space. We can help you to craft your narratives and stories in the form of a rug.

Do you know you can go totally bespoke?

Design your own rug and bring your story into your space. We can help you to craft your narratives and stories in the form of a rug.

Custom rug enquiry

Product: Fluted Light

All rugs in our collections are fully customisable. You can personalise the size, colours, shape and material to perfectly match your unique style and space.

Your Rug Size. Choose or type your custom size.
183x274cm
213x305cm
244x335cm
Your Rug Colors. Choose or describe your custom colours.
Rose
Sundance
Dune
Green Mist
Sirocco
Your Rug Materials. Choose or describe your custom materials.
NZ Wool (70%), Chinese Silk (30%)
Your knot count. Choose or describe your knot count.
100 knots per sq inch​
Rug details

Product:

Colour:

Material:

Size:

Knot Count:

Your details

A close up of a modern rug with Chintz detail. Black horizontal lines on are overlaid with pink, green, blue, and yellow florals.
A close up of a modern rug with Chintz detail. Black horizontal lines on are overlaid with pink, green, blue, and yellow florals.

Receive Trade Pricing