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Stories

—–– Stories are our raison d'être. We are delighted to share some of the inspiration, history and heart behind our creations.

News & Events

10 April, 2026

Press Release

Close-up of artisan hands weaving a hand-knotted rug on a loom, showing tools, threads, and detailed craftsmanship in progress

Stories

28 September, 2025

Luxury Undercover: The Secret Significance of Slowness in Design

News & Events

25 September, 2025

Decorex 2025

Artisan hand-carving a floral hand-knotted rug in deep blue, with red, green, and light blue motifs, at the finishing stage of production.

Stories

3 September, 2025

From Sinful Extravagance to Meaningful Craft: The Shifting Story of Luxury

Hand-knotted floral rug in progress on loom, featuring pastel pink, yellow, and green botanical motifs on a deep plum background.

News & Events

9 June, 2025

Press Release

Artisan hand-knotting wool yarn for a luxury rug—close-up of skilled craftsmanship with henna-decorated hands, green bangles, and hand-dyed fibres in a traditional rug-making workshop.

Stories

5 June, 2025

Crafting Luxury Rugs with Care: Celebrating Sustainability in Every Thread

This image shows two rolled rugs with modern geometric patterns. The designs include grids, zigzags, and abstract shapes in red, gray, and beige colors, creating a visually striking effect. The texture of the carpets appears soft, and the patterns contribute to an artistic and contemporary aesthetic.

Stories

8 April, 2025

The Rug Romance Guide: How to Pair Rugs with Style and Confidence 

Tate Britain Building

Stories

14 February, 2025

Celebrating combined cultures

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